BSH Bosch und Siemens Hausgeräte GmbH is a corporate group operating worldwide, which posts annual sales 2006 in excess of 8.3 billion euros. It stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich).

The company’s actions and development are determined by a consistent policy of innovation and quality. One of BSH’s most important principles is its determination to provide the consumer with genuine added value in terms of performance, convenience and user-friendliness by offering new products and developing existing ones. Underlying this is the conviction that driving forward new technologies not only generates a competitive edge and provides greater convenience for customers – but also benefits the environment. The transfer of know-how within the BSH Group serves to set global standards on the environmental protection front too. BSH is committed to the principle of sustainability, and thus to the responsible handling of natural resources.

BSH, the market leader in Germany and the number-one in Western Europe, is among the world’s leading manufacturers of home appliances.

Speaker Profile
Samuel Neal Shiroff is the director for the market introduction of Protos, the plant oil cooking stove, at BSH Bosch and Siemens Home Appliances Group– located in Munich, Germany.  Sam is responsible for developing and implementing the business models necessary to reach the market segment for which Protos was designed – individuals who are purchasing wood, charcoal or kerosene for their cooking fuel source.  At present Protos is at various phases of introduction in the Dominican Republic, Haiti, India, Indonesia, the Philippines, and South Africa.  At BSH Sam is also responsible for conceptualizing and developing energy efficiency and carbon-savings related programs.

Born on 1976 in Pennsylvania, USA, Samuel studied Communication and History at Boston College in Massachusetts, graduating Phi Beta Kappa, and Magna cum Laude.  Samuel was awarded a Fulbright Scholarship in 1998, which was completed at Frankfurt University in Frankfurt am Main, Germany. Sam has an MBA from Colorado State University.

In 1999 he took a position in Deutsche Bank’s Corporate Responsibility Department.  There he focused on promoting, expanding and improving the bank’s sustainable development and corporate citizenship activities and impact internationally.  In 2003, Sam became executive director of the Bellagio Forum for Sustainable Development (BFSD) – an international network of corporate and private foundations, multi-lateral and media organizations striving to attain environmental balance, economic stability and social progress throughout the world.  Sam has several publications on the subject of sustainable development and responsible investment practices for foundations.

JatrophaWorld 2008 Hamburg Speaker
Day 2 - Tuesday, October 21
17:00 MARKET DEVELOPMENT OF JATROPHA PLANT OIL ON COOKING STOVE

Overview of Presentation
In cooperation with universities and foundations, BSH has developed a new technology, dubbed “protos”, that can enables the use of any type of plant oil – including Jatropha – for cooking purposes. Purposefully designed to allow for a maximum local manufacturing and therefore job creation, protos is a “bottom of the pyramid” technology that addresses issues including indoor air pollution, deforestation, safety as well as climate change.  The protos plant-oil cooker is conceived as a jump-start technology for the widespread and local use of plant-oil. It is intended to provide a key component in a dynamic that allows for the creation of plant-oil production and a delivery infrastructure providing a local market and therefore encouraging farmers to plant. Moreover, the cooker could also be an impetus to develop additional plant-oil based technologies providing heat, light, and other energy services.  Because protos employs crude plant oils filtered only to remove large particle, costly and time-consuming refining or trans-esterfication is not required in order for local customers the gain access to the energy locked inside this renewable resource.  With a clear understanding of the concerns related to burning edible oils, BSH is convinced that use of Jatropha as a key fuel source for protos is a must. 

JATROPHAWORLD 2008 is a showcase of all the latest trends and shifts occurring in the Jatropha value chain, bringing together on a single platform, the best expertise to discuss and analyze the present and future dynamics of Jatropha from a technological and socio-economic angle. To find more about JatrophaWorld in Hamburg from October 20 to 21, 2008, please visit http://www.futureenergyevents.com/jatropha/.